title: social media manager.

reporting to: marketing manager.

lost is a new performance space in central london that fuses music, installation, theatre and film, from the founder of secret cinema. lost hosts events where the entire building is the stage, and artists can curate unparalleled multi-sensory experiences.

working schedule: the role is 48 hours a week in 5 days across the entire week. remote work or holiday days require at least one week’s notice. as part of lost’s live events and cultural programme, evening and late-night work will occasionally be required to support productions, installations and brand activations. 

place of work: central london. you will be based at lost’s current home, 135–149 shaftesbury avenue, london, wc2h 8ah, but this is subject to change.

general aims and responsibilities:

brand curation: interpreted from the overarching creative direction, the social media manager leads the curation and strategic execution of a fast moving ambitious cultural and entertainment start up’s presence across all social platforms. 

digital penetration: this role requires a sharp editorial eye, a deep understanding of digital culture and the ability to craft narratives that resonate across both fine art and live entertainment spheres.

creative inspiration: this is not a traditional scheduling role, it’s a curatorial and disruptive position, intended to experiment with new forms of community-building and content circulation. 

innovative execution: the ideal candidate is immersed in emerging platforms, algorithmic behaviors and cultural trends, and understands how to use them differently to produce work that feels fresh and provocative.

role-specific duties:

creative strategy & curation:

define and lead the social voice and visual language across all channels.

develop narrative arcs that build audience expectation and emotional investment.

curate and create platform-specific content that aligns with studio projects, values and experimental spirit.

identify and respond to cultural, artistic, and digital trends in real time.

platform management:

manage all major platforms (instagram, tiktok, youtube, threads, twitter/x, etc.) and assess emerging ones (e.g. discord, substack, telegram) for studio activation.

tailor content formats and tone to each platform, with a firm grasp of algorithmic dynamics.

build posting calendars that prioritize originality and momentum over volume.

e-mail marketing: 

create and send weekly newsletters with mailchimp (moving to klaviyo soon).

community building & engagement:

cultivate an engaged, curious, and inspired digital community across platforms.

design social-first activations that extend the reach of real-world performances and exhibitions.

innovation & disruption:

use mainstream tools and techniques in unexpected ways. break patterns while still understanding them.

propose experiments that stretch the boundaries of storytelling, distribution, and identity.

analytics & growth:

monitor performance and audience insights across platforms.

propose growth strategies rooted in cultural alignment rather than virality.

collaboration:

work closely with the content director, channel producer, studio leads and creative engineers to sync social presence with larger creative campaigns.

liaise with external collaborators and artists to align digital tone and storytelling.

key skills & experience:

5+ years managing social media or editorial platforms in a creative, cultural, or media-led organization.

deep familiarity with trends and behaviors on major platforms—and an instinct for what’s next.

strong copywriting and visual literacy skills; you can write a caption and art direct a reel.

experience with digital storytelling formats (e.g. video, motion, interactive content).

confidence working with creative tools (e.g. adobe suite, canva, mobile-first editing apps).

personal attributes:

culturally tuned-in and endlessly curious.

experimental mindset. you must be comfortable testing, failing, adapting.

strong storytelling instinct, across mediums and moods.

committed to building not just content, but culture.